Job seekers in today’s economy face a daunting challenge unlike any other in their lives because competition for each available job is so intense that only the most dedicated and skilled seekers catch the attention of employers.

For most new jobs there are 30-50 or more applicants and only a few will be screened and maybe a half-dozen interviewed. The ultimate survivor who is offered the job will be the job seeker who does the best selling himself/herself to the employer.

“The critical point all job seekers must understand and come to grip with is that to find a good job you must be a good salesman and to find a super job you must be a supersalesman,” says Dan Milstein, a nationally recognized supersalesman and CEO of Gold Star Mortgage Financial Group in Ann Arbor, Michigan. “Absolutely no one but you is expected to sell yourself. References, after all, are only checked after the sales campaign ends and the job offer is extended. You and only you must sell yourself to a prospective employer.”

In his book, The ABC of Sales (ISBN 978-0-9835527-0-3), Gold Star Publishing, 2011, $19.95, 196 pages, Kindle and Audio Book,, Milstein give this advice to would-be super salesmen – “If you don’t believe in oranges then sell apples.” Paraphrasing for job seekers, he stresses, “If you don’t believe in yourself, retire!”

Milstein is ranked as the Number One loan officer in the nation in 2009 and 2010, is listed in the top 40 mortgage professionals in the nation and his company, Gold Star, has been one of the Inc 500 fastest growing companies in the U.S. for two consecutive years.

Here are steps Milstein offers to job seekers to help them find the right door to the right employer:

  • Don’t Leave Home Without Your Passion. After several rejects and weeks of unemployment it is easy to become discouraged. Don’t! Wake up each morning exciting about your job search and what you will do this day to discover the right job lead.
  • Be a Cheerleader for Yourself. You must believe in yourself and be enthusiastic about the company and job you are applying for. If you are not convinced you are the best person to perform the job why should anyone hire you?
  • Make It About the Employer. Do and say everything possible to convince the employer that hiring you will be the best decision they can make. Remain positive at all times. It is nearly impossible to overcome a negative impression so do not create one.
  • Be Accessible. Answer the phone, check your email often, find out where job creators hang out and be there! Attend job fairs where you can personally meet prospective employers.
  • Market Yourself Creatively. Let the world know that you exist and that you are different and better than all other job seekers. Sign up for email alerts. Place your resume online at several job seeking boards and at corporate websites.
  • Write A Searchable Resume. Remember that 100 people may be applying for the job you want. A computer will scan 100 resumes to come up with the 10 best prospects. Be accessible to the computer scanner by making the very first paragraph of your resume a summary of your skills and experience. When necessary rewrite that first graph to grab the attention of the computer as it scans for the key words programmed by human resources.
  • Be Positive Or Else. There is no room in the workplace for complainers. No one enjoys a crybaby. Do not whine about your past work experiences, do not rationalize why you were laid off or why you were not promoted often. Talk about solutions; not problems.
  • Take a Risk, be Bold. To put yourself above the massive number of job seekers, be bold, be courageous, and be creative. Don’t stand still but step up and step forward. Do not be content to wait in line; put yourself in the front of the line. Make yourself known to employers before a job is created. Look at what every other job seeker is doing and don’t do that.

“Almost all employers will not accept phone calls or walk-in candidates but will refer you to the employment section of their website,” adds Milstein. “You must use websites and email for your job search but in spite of this always devote time each week to making phone calls, walking into companies with resume in hand, and placing yourself where employers are. Always remember that your greatest asset is yourself and the best way to sell yourself is with personal contact. So network, network, network!”About the Daniel Milstein

Daniel Milstein, is CEO of Gold Star Mortgage Financial Group an INC 500 company  and is author of The ABC of Sales , Milstein has been recognized as the #1 mortgage originator in the nation, has been among the top 40 finance professionals in America for 10 years, and has been named the top employer in Michigan for two years by the Detroit Free Press. Milstein has achieved more than $3 billion in personal career mortgage sales, is a licensed mortgage lender in 20 states, and has 15 years in the banking industry as an executive, originator, underwriter, productions and operations manager with the highest track record in the industry.

Media Contact: To arrange an interview with Daniel Milstein contact Scott Lorenz of Westwind Communications Book Marketing at scottlorenz AT or by phone at 734-667-2090

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