Bright Productions Ltd, the parent company of FreeDating 24/7, one of the UK’s more popular free dating sites, have recently completed a site enhancement, improving its product to help keep it ahead of its competitors during the current economic climate.
As part of the free dating sites ongoing series of improvements the latest project included an enhanced design and the site was migrated onto new servers using 64 bit technology. The aim was to provide FreeDating 24/7 (http://www.freedating247.com/) members with a faster and leaner product, making their online experience a more enjoyable one.
On discussing the project, one of the dating sites directors Jon Hayes said, “We put in place a careful and meticulous plan, which we thought covered all the potential pitfalls. However, in the real world until you actually start the process you will never be entirely sure how smoothly it will go.” In the end there were issues due to subtle differences between the 32 and 64 bit versions of Cold Fusion and SQL Server. This resulted in production delays with the move being completed two months behind schedule.
To help smooth the migration the company sought financial assistance in the form of a loan from its bank. As with similar requests from many other small businesses this was flatly turned down. As Jon’s business partner Andy Blundell said, “You see the odd chief exec being interviewed on the news claiming that the banks have set aside so many billions for small businesses, but trying to get hold of it is a different matter. We tried everything, securing the loan, a guarantor, but they would have none of it. We were fortunate as we only had to wait for a few weeks and our cash flow sorted itself out on its own. The only real issue for us was a delay in our project delivery time. I am sure that there are many other small businesses out there who have not been so fortunate.” Jon added ,“With the dating industry being one of the most heavily subscribed sectors on the web, with new sites appearing and disappearing on a weekly basis, it is crucial to keep pace with, or surpass our competitors. We are always looking at ways to improve our product and new development work is always in the pipeline.”
For more information on one of the web’s premier free dating sites, FreeDating 24/7, please visit http://www.freedating247.com/
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