Facebook likes have become much more important for any kind of SEO marketing. Facebook’s algorithms have changed and web crawlers and search engines are considering the fan base of any given article to be part of the search process. Social networks have been playing a huge role in internet marketing for the last several years, but this development will mean more as time goes on.
Facebook fans will have the power to make or break your business. If you do not yet have a page, fans, or material for people to like then you’re already missing out on the power of viral marketing. Every time a user clicks “like” on your Facebook page you will be broadcast throughout their friends list.
SEO and Facebook likes go hand in hand when it comes to marketing. Social media has always been rather powerful but a change like this could really rock the world. By blasting your article or other material all over their friends’ walls your users are really doing the advertising for you. It is, in essence, viral marketing at its fastest and currently, its best.
Conceptually, you have two page ranks. The first page rank is actually the Facebook ranking, which we already know is dominant. The social networking site then allows you to rank inside of their ranking. You can be first on one page but not on another. The first step to solving this problem is getting more likes.
Does this mean that you can suddenly stop creating high quality content and simply focus on getting people to like your message? Absolutely not. The need for high quality content actually just got stronger. Remember that you’re trying to reach an audience through a social media.
That means that they will only like the things that entertain, educate, move, or inspire them in some way. You’re not going to get many like hits just by listing a few keywords and creating a link.
Facebook likes are a tool that you can use for enhanced network marketing and one that you can use even to be found within Facebook. The more you start to understand the role social media plays out the more ready you will be for hiccups and moments of slack in your visitors.