American Express launched its latest television spot which showcases the brand’s commitment to providing its Cardmembers with unique and memorable entertainment experiences.
Titled “Curtain,” the :60 spot features comedian and award-winning late-night talk show host Conan O’Brien, and marks the first time in nearly three years that American Express has partnered with an entertainment personality in one of its advertising campaigns.
“Curtain” takes viewers into the depths of India with Conan as he meticulously prepares for an upcoming performance. He is in pursuit of the world’s finest silk, and transforms raw thread into a long panel of fabric that he then personally dyes a regal red. The spot then flashes-forward and reveals Conan admiring with great pride a stage curtain – obviously one that he took pain-staking measures to craft to meet his standards. The spot culminates with a reminder to viewers: “If you’re really serious about entertainment, every detail counts,” followed by a call-to-action to visit americanexpress.com/entertainment, where Cardmembers can take charge of their own entertainment experiences.
“Curtain” is the latest installment of the “Take Charge®” brand campaign and debuted on major broadcast outlets starting on November 8th, aligning with the launch of O’Brien’s new late-night TBS show “Conan.”
“Just like Conan O’Brien, American Express takes entertainment seriously and consistently delivers unique and relevant entertainment experiences – whether at a live event or streamed content for viewing at home,” said John Hayes, Chief Marketing Officer, American Express. “American Express offers so much more than secure payments and great service, we deliver a gateway to memorable entertainment experiences across film, music, sports, fashion and theater alike.”
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, twitter.com/americanexpress and youtube.com/americanexpress.
SOURCE American Express
Filed under: Business
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